Telling the Story of Small Business in America TM
Many books have been written about small businesses; but they are all focused on do it yourself topics, e.g., ‘how to start’, ‘how to market’, ‘how to save on taxes’, etc. They are the focus other businesses, devoted to serving the needs of small businesses; there’s even an entire Government agency devoted to small businesses. They are often the topic of discussion in the media, by commentators, pundits and politicians. They are called ‘the back bone of America’, ‘job creators’ and ‘main street’ as in ‘wall street versus main street’; all of which is true considering the proliferation of small businesses. There are 27  million small businesses in the United States, employing 121  million people, that’s 78%  of the US labor force. Without small businesses the United States would be a very different place!
With all this information, one thing is missing, the small business itself. The Story of Small Business in America, is a study is devoted to telling the story of small business in America, letting small business people tell the story of small business. What do small business people have to say about themselves? What are the issues they face? What motivated them to start a business? What advice would they give others planning to start a business? Would they do it all again?
The Story of Small Business in America is an independent study, not associated with any company and will be the basis for subsequent books. Participation in the study is completely voluntary and can be anonymous if that is the preference of the small business owner. Participants will be small business owners or co-owner of at least one business or be in the process of starting a business. A small business is defined as having fewer than 500 employees. Every attempt will be made to interview a wide variety of industries from around the United States.
About the Study Author
Alan Traverse has been a professional researcher in the Dallas Ft Worth area for 15 years, specializing in business to business and small business research. He has conducted hundreds of studies and interviewed thousands of businesses and consumers for several major US corporations including Fortune 500 companies. This research has provided key insights to the strategic and tactical development of these companies, including customer segmentation, new product development and branding.
Alan has also been teaching economics and marketing for the past 13 years at Columbia College www.ccis.edu. Classes include: macroeconomics, microeconomics, principals of marketing and consumer behavior. In addition, he developed and teaches the intermediate macroeconomics class. Columbia College is a non-profit liberal arts college established in 1851.
He currently serves as a member of the University of Texas at Arlington Master of Science in Marketing Research Advisory Board http://www.uta.edu/msmr/ and as a member of the MSMR Alumni Research Conference planning committee http://msmralumni.org/msmr-annual-alumni-conference .